DACH pilot · For senior media buyers

Buy premium media direct.
Skip the agency tax.

Brief in plain English, reserve direct from publishers, settle Net-30. One platform fee, zero middlemen.

Create your account Browse inventory →
Curated DACH inventory 5% flat platform fee 100% of list price to publishers
~50%
Often lost in the chain (ISBA/PwC)
5%
KillTheCut, flat
€1.7M
Example: saved per €10M booked
The agency tax

You're paying for chaos.

Of every euro of ad budget, often only about half reaches the publisher; the rest gets lost in the chain of agencies, tech and rebates (ISBA/PwC). Brokers add lead times, rebate games, and disputed make-goods. KillTheCut routes around them.

Agency chain

  • Brief → 14-day bid rounds
  • Only about half the budget reaches the publisher (ISBA/PwC)
  • Vendor of record disputes
  • Pacing reports on lag
  • Make-goods at agency discretion

KillTheCut

  • Brief → reserve in minutes
  • Single 5% platform fee
  • Direct contract with publisher
  • Live pacing & proof of delivery
  • Adjudicated dispute desk
How it works

Brief, reserve, ship, same afternoon.

Read the docs →
01 / Briefing

Tell us your brief.

Name your goal, audience, geo and window. We show you matching inventory.

Audience
A25–54 · HHI 90.000 €+ · DE-Süd
Channels
CTVAudioNewsletter
02 / Marketplace

Filter, compare, reserve.

Tabular by default. Sort by CPM, reach, or freshness. Reservations hold for 15 minutes while you align internally.

ItemCPMStatus
Sunday Primetime42,00 €Held
Morning Drive28,50 €Reserved
03 / Booking

Submit creative. Watch it ship.

Upload to spec, approve, and watch live pacing. Disputes are adjudicated by an ops desk, not by the publisher's account manager.

Pacing, Sunday Primetime
64% deliveredon track
Inventory preview

This is what the marketplace looks like.

Example listings. After sign-up: live availability, all filters and reservations.

Browse all inventory →
Inventory Channel Window CPM Reach Freshness Status
Sunday Primetime, Q2
Northwind Sports · 30s spots
CTVMay 12 to Jun 0942,00 €2.4MFreshAvailable
Long-form Series Sponsorship
Telltale Streaming · 5 episodes
CTVMay 20 to Jul 0136,20 €1.6M7 daysAvailable
Morning Drive Audio
Bridge & Burrow Audio · 25 markets
AudioMay 06 to May 2728,50 €880kFreshReserved
Editor's Pick, DOOH
Streetlamp Outdoor · BER/HAM/MUC
OOHJun 02 to Jun 1618,40 €3.1M14 daysLimited
Newsletter Sponsor, Tier 1
The Quarry Brief · 120k subs
NewsletterMay 01 to May 3154,00 €120kFreshAvailable
The DACH pilot

Joining early pays off.

We're building KillTheCut together with the first DACH advertisers and publishers. Join now and you get founding pricing, a direct line to the founder, and a real say in what gets built.

Start as an advertiser Start as a publisher
Pricing

5% flat. Often only half the budget reaches the publisher (ISBA/PwC).

Advertisers pay the publisher's listed CPM plus a transparent 5% platform fee. Publishers receive 100% of their listed price. That's it, one fee, one direction.

Buyer

5% platform fee

on each booking / flat
  • Unlimited briefs & reservations
  • Live pacing & proof of delivery
  • Dispute desk & managed make-goods
  • Up to 25 seats per workspace
Create account
Publisher

Free to list

0% commission / buyers pay the 5% on top
  • List unlimited inventory items
  • Set your own freshness & lead times
  • 100% of your listed price – paid out once the brand's invoice is paid
  • Direct contracts, no MFN traps
  • Optional payment guarantee (2.5%): plannable payout 30 days after the period airs – even before the brand pays
Create your publisher account
What you don't pay: Spread on CPM Rebate kickbacks Retroactive fees for bid rounds Make-good negotiation

Stop hiring middlemen.
Start booking media.

Now onboarding the first DACH advertisers and publishers.

Start a brief Browse inventory